Search engine optimization (SEO) decides how your site is found and positioned on the internet. Search engine optimization is an area that most bloggers will not deal in depth. At the topmost level, very technical minded people are testing and tracking things to optimize search rankings for their websites and blogs. These people use various options with all the features in an website i.e the keyword, links, images and so on to improve the website. The strategies that work well for one individual may not work for the others.

We can also classify search engine optimization as an art form. It has fundamental principles which make you feel like it is a science – and a lot of people working in SEO will claim to having complete control over search engine results. This is not true always. Minor changes and updation by millions of blog owners can change the situation any time. SEO algorithms are not easy to guess, no bog owner can have direct control over the process.

If you want to be found and increase your ranking on Google for example, there are a few steps you should consider taking!. In the last posts there was a mention that this will be a sequel to the last article on: How to do SEO for your Blog website.

This article will focus on the Power of Excellent On-page SEO.

Use keywords in Page or Post title:

To improve on SEO one of the basics is to use keywords in the page title. The Yoast plugin installation will help you use this feature. In the last post there was a recommendation for this plugin which helps boost SEO. At the bottom of every page and each blog posts, you will have a section where you can insert the exact title you wish to include for the post or page. The SEO title has a limit of 70 characters.

Include keywords in Meta description:

The WordPress SEO by Yoast, plugin will have a section to include the Meta description. To enable higher ranking spend genuine time for drafting the meta description for each page and specially for your key articles. Include the keywords in meta description and make the sentence meaningful. There is a limitation of 156 characters for the meta description, therefore trim your statement to make it catchy. The Yoast plugin makes this easy because it shows you exactly how your blog website listing in Google is going to look in the search results. The meta description is the sentence that is displayed below the title in Google pages. Preferably use the same  sentence in your article such that it recognizes that the statement is a part of the article.

Modify your URL structure:

You can modify your URL structure manually for each posts or page if you realize the URL is too long. Shorter URL’s have better conversions. Shorter URL’s get more clicks. If your blog posts has a long title, then you can remove some of the less important words eg: stop words from the URL. The only caution while shortening your URL are that the keywords are appearing in the revised URL and they are in the right order.

Long blog posts rank higher:

Long blog posts rank higher than short ones. You need to do extensive research on the topic and summarize your findings. This will give an edge over other articles written vaguely without any link to the topic. Cover your information thoroughly for higher ranking prior to publishing the blog posts.

Use your keywords in the headings:

Plan to use your keywords in the headings in the right order in at least two to three times in your blog posts. Put the keywords inside headers H1,H2 and H3. The size of the text is important to Google. It will allocate importance of keyword based on the size and repetition. Do not make the article look odd with many headers to highlight all your keywords. You can get better results by using a larger font for your keywords anywhere on the page.

The more times your keyword appears on the page the better impact it will have for the page ranking. At the same time you must ensure the addition of keywords are genuine and meaningful and the posts reads well. You can use synonyms or related words for the essential words. Keep away from keyword stuffing in the article. Do not be worried about the keyword density parameter as long as your page is ranking.

Use Keywords in various styles :

Use Keywords in various styles for your blog posts to increase ranking of your Blog website. Using keywords or related keywords in special ways on your page can make minor differences in page ranking. The special usage ways are using keywords as anchor text in links for that page, using bold, italics, underline, Strong or other font sizes.

Boost ranking with Outbound links:

You can boost ranking with Outbound links to high quality and relevant blog websites. Usage of descriptive anchor text is essential if you are adding any outbound links to your blog posts.

Add images and/or video into your Blog posts:

Add images and/or video into your Blog posts such that it provides a richer visitor experience. The key message is conveyed with pictures and a self explanatory video presentation. Google also appreciates the effort. Written text is the best way to deliver high level information to people. However, images and relevant videos will give a higher page ranking.

The main idea is to get more traffic and readers to establish your blog website. This is Part 2 of the blog article series in the website. We’ll be coming up with additions to help you improve SEO for your Blog website.

Your comments are welcome to help us improve the article. Share your viewpoint too in the comments.