If you are aiming at improving the link popularity of your website you should definitely consider using directory submission services as they are highly effective in gaining exposure and getting your website indexed. Search engines follow many criterions to determine a site’s rank for certain keywords. One of these includes links to the site. The page rank of a site is directly related to the number of links it has. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the search engines you will receive.

Improve Link Popularity through Directory Submissions

Achieving simple link building is never enough for a website. As much as possible it should attain appropriate link building. This simply means that inbound links directed to your site should be of high quality from reputable websites that search engines recognize and most of all is related to your site.

You need to submit the URL of your Site to hundreds of different excellent site directories with the goal to gain increasing exposure given a specific category. Some sites will require a title, relevant email id, set of keywords numbering 100 to 250 characters, description of 100 to 500 characters. Few directories also require 2 to 3 deep links. You need to select the most appropriate category that suits your website. The categorization varies among directories. You will receive confirmation over email regarding submission and future communications.

Usually people go to directories in order to gain an easy access to a certain number of sites, you can even benefit from this by making your site available for access thru these directories.

The Main Benefits of Directory Submission:

• For new websites to be indexed by the search engines – If your site is newly launched and yet to be crawled by the search engine spiders, directory submission is the first and foremost thing that you should do.
• One of the most important benefits of directory submission is the improving visibility of websites, which is why website owners employ this technique which has the potential to improve search engine rankings.
• Directory submission is directly linked to SEO. As a result of directory submission, your website will be indexed regularly since your site will be found easily by crawlers.
• The one way links provided by directory submission, which are considered more valuable than reciprocal links, will enhance your search engine rankings.
• Be able to target several keywords rather than being limited to your website title. Therefore, you could consider traffic as another benefit of directory submission, though not as important as indexation or one way links.
• Links in a directory submission is deemed reliable by search engines because a person actually reviews the content of your site to determine its quality.

Mode of Submission

Manual & Auto Submission – Manual submission method is arguably a better submission mode as compared to the latter.

– However, recent research has shown that more and more cutting-edge auto submission software seems to be ready to challenge the notion that manual submission so-called a better accurate of submission method

Considerations

• Fast Submission - This is recommended for “older” sites or domains, which has been online for more than a year.

• Slow Submission - You can have your website submitted to web directories but, you may delay the submission process by making it to be completed in a course of few weeks, or even few months to make it look more natural in the eyes of Google and other search engines. This kind of submission is usually known as SEO-Friendly submission

There are various types of submission- free  and paid. Free submission takes time for review and approval. There is another free submission i.e  featured with inclusion of reciprocal link in your website. The other means is paid submission which is quick for review and thereby approval.

Tips For Effective Directory Submission

• Check if the directory has already been indexed by major search engines.
• You may also like to also note how many pages are already indexed.
• Ensure the page rank and inbound links of the directory you are submitting. Certainly a higher page rank and link popularity directory is the best.
• If you are submitting for link building, do NOT submit to directories that uses the “nofollow” for their site listings.
• Do not just submit your niche keywords, but also include those high volume keywords as it may provide a good source of FREE web traffic.

Track Your Submissions

You can streamline your process and avoid duplication. Prepare an excel sheet and place date of submission, PR of the website, mention other details in comments section. Directory submissions majorly aid your site in achieving higher levels of long term publicity, exposure and reliability.

There are a huge numbers of directories available online, and it’s wise to choose the established and reliable ones. Any site is sure to benefit from this effective and reasonably priced SEO technique. The benefits you can get from manual directory submissions will basically allow any website to gain an edge with the huge competition online.