­­Role of Google Search Engine in Blogging

­­Google’s search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to misuse the system.

For your understanding let me explain briefly in words- Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What actually sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

A Web page’s PageRank depends on the following factors:

The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.

How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.

The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance.

What does SERP mean?

Most of the Bloggers are not familiar to technical SEO terms and Search Engine Result Page [SERP] is one such word. A search engine results page shows the results returned by any search engine in response to a users keyword query.

The entire suggested lists have a title and description with web address information. Readers can choose the relevant links based on the impact from the Meta description which is written by the website owners.

What is Result Pages?

Normally Google shows 10 pages result while searching the topic. The result pages purely come from the SEO websites and Google Adwords advertisers. The top green color recommendations are suggested by Google and these references happen due to paid search concept that means Google Adwords program. The Organic search results are followed by the paid search. You can understand better by going through the next paragraphs.

What is Organic Search?

A Search engine’s results comes from the traffic. Traffic means the number of page views or impressions. At the same time how the particular page was involved into web traffic is a key. Consider one example, you are a person to search a keyword in any one of the search engine like Google, Yahoo or Bing. When you search one keyword and get the result pages immediately from the search engines. In the first page you can see top 10 page referrals from the search engines. These websites are displayed from what basis? The answer is web traffic. Mostly viewed pages and very good informative websites load on top of the results page. This is called Organic Search.

What is Paid Search?

Google also runs a paid program called Google Adwords. Through this program website users can sign up with Google Adword program and set money for boosting a particular article / keyword. This way your website links in the top of the SERP even if it doesn’t have traffic. This way you can promote your website or blog easily. Paid SERP listings are nothing but advertisements, or sponsored links, included by search engines in their search results. Website owners pay search engines to have their web pages listed here. However, this service is different from pay per click, which refers to the advertisements placed on websites.

The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will be. If you attract the attention of sites with a high PageRank score, your score will grow faster.

Related reading:

How to Increase Pageviews and Reduce Bounce Rate in WordPress
Tips to Use keywords to Rank High in Google Search Results
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Tips to Increase Your Page Views and Get More Blog Traffic