Lot of work is involved in getting high search engine rankings for your Blog website. Things will not happen overnight. A strategic approach is required to reap the benefits of applying SEO. You may be lacking time to complete all the formalities. Start in small ways to fulfill the basic formalities and develop your blog website and business. Get familiar with SEO for beginners on how to Optimize Your Blog Posts.

It is a common fact that updating fresh and quality content will keep loyal following, surely engage readers and attract links to your website. Regular commenting and interlinking of articles as mentioned in the previous posts will enable you rank higher in Search Engine rankings.

“How to Optimize Your Blog Posts”.

You need to focus on the 7 key areas of on-page SEO to improve Search Engine rankings. This has been proved to be beneficial time and again.

Conduct Keyword Research:

You need to conduct keyword research by typing the words in the search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Typing the words into a search box. Refer picture shown below.

You need to rank for the ‘right’ keywords that will boost your blog posts higher in search engine rankings. By conducting keyword research you will not only learn which terms and phrases to target with SEO, but will also learn more about the customer requirements.

You will be able to target the right kind of visitors to your blog website. When you conduct research for keyword you can predict the shifts in demand , the variations in market, you can respond to market conditions and produce products, update your services. These are the qualitative information the web searches are depending upon and they are actively seeking for. In the history of marketing, there has never been such a low hurdle to entry in understanding the motivations of consumers in virtually every niche.

Focus on Low-Competition Keyword phrases:

You need to focus on low competition keyword phrases. Do not target on highly competitive keyword with on-page optimization as it will not benefit for blog posts and blog website. You may be wondering how to identify the right keyword or keyphrase that are competitive.

We have given two key phrases for reference as used on this article. Type your keyword or keyphrase into the Google search using quotations for e.g: (“Conduct Keyword Research”) and then look for the number that appears below the search box.

Figure 1:

Figure 2:If the number is big and over 75,000, you should avoid it as it is highly competitive. If the search number is smaller as indicating low competition in figure 2, it will be appropriate to include the keyword or keyphrase in your article and score a higher ranking.

Do not overstuff keywords in your blog posts. It is considered Black hat trick or strategy. Keyword stuffing is a wrong method since it is an attempt to manipulate search engine rank your blog post higher. Now filtering method has enabled Google to identify all black hat methods. 2 to 5 % keyword density is ideal for your article.

Choose One Keyword or Phrase, and then Write Your Blog posts

When you select a keyword or keyphrase with low competition, you need to attract traffic by writing a bog posts around that keyword / keyphrase. You need to ensure the article / blog posts is adding value and delivers quality to the reader. The higher the quality of the article ,it will stand a better chance in getting the attention of the search engines.

Use Your Keyphrase In Your Post Title and Title Tags

Use the keyphrase in the title of your post and in your title tags. The single most important on-page SEO factor is the title tag. If you want a page to rank for a specific keyword phrase, make sure that phrase is in the title tag.

Also make sure the page you’re targeting is the most relevant page on your site for that keyword phrase. If that’s the case, including your keyword phrase in the title tag is natural. It benefits your audience by letting them know what information they will find on the page, and it clearly indicates to search engines what your page is about.

Repeat the Keyphrase in Your Blog posts.

Integrating your specific target keywords within the content of a page can certainly have an impact on page rankings because it’s a very strong signal that tells search engines what that page is about. However, there’s a very fine line between acceptable use and unacceptable overuse of keywords.

As a rule of thumb, try to include your keyphrase early on in your article or in a H2 tag. While this may not have a huge impact on your rankings, it will help show your readers that they’re reading the right piece of content.

Use the Keyphrase in your Meta Description tags

Using keywords in your meta description tags does not help you rank higher. Google has openly stated in 2009 that the keywords meta tags does not rate the blog posts higher. However, by including them and when people search on Google for a specific keyword, Google bolds the keyphrase in the search results. The final result is that this will encourage people to click on the search results even though it will not hep rank higher.

Include suitable Images Related to Your Keyphrase

The ideal way to include images is to check compatibility with the content. When you publish your articles, ensure that you find related images and use your keyphrase in the “Alt description” of your image. This is beneficial for two reasons: first, it helps search engines see that you’re trying to create a complete piece of content, and second, it’s great for accessibility.

For e.g when you are writing an article on “conduct keyword research” include the same keywords or key phrase in the image and alt text too.

The above seven key points on page SEO when applied to your blog posts will enable you to optimize your Blog posts. These were few valid points on SEO for Beginners. If you have experienced any other key factor do mention in the comments to help us reapply.