You must have thought of various ways to get more traffic to your Blog website. More traffic =more views=more revenue. In simple words you are looking out for various approaches to build traffic to your blog website. Here is one great strategy that will bring quality visitors to your website adding value to your business- usage of Long tail keywords.

What are Long tail Keywords?

Long tail keywords are a type of keyword phrase that has at least three, and at times as many as five words in the phrase. Long tail keywords are used when you want to refine search terms and give specific information to the searcher. These keywords are highly specific, and attract less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords. Long tail keywords can also be used by publishers and visitors in different ways to benefit their business.

Likewise visitors are on the search for specific info and they type in long search terms to get closer to the topic they are searching for. Long tail keywords are less popular than short tail keywords also referred to as ‘Head words’. For eg: if you are looking for the generic term “paper bags”, you will have a large number of bidding websites and if you type in specific words “handmade paper bags online india” you will come across fewer sites and your search becomes easy.

10 Reasons to Use Long tail Keywords and Get More Traffic to your Blog website

New bloggers are not familiar with the concept of long-tail keywords and do not realize the immense potential these keywords can do to your Blog website. Long tail keywords is not complicated and the biggest advantage is that long-tail keywords benefit SEO too.

1. Less competition

Let us check the following key phrases:
paper bags online                               4,79,00,000 results found on Google
handmade paper bags                        39,00,000 results found on Google
handmade paper bags online                 31,70,000 results found on Google
handmade paper bags online india          12,50,000 results found on Google

This is a clear indication that longer search terms gives fewer sites to match i.e less competitive

2. Significant traffic

One long tail key word may not make all the difference by bringing tons of traffic and visitors to you website. However, long tail keywords are advantageous and can work miracles. You will get specific and important customers that will profit your business.

3. Better targeted traffic

Long tail keywords help to describe your requirement better. Foe g: when you describe a missing person you give as many details as possible such that identification will be easy. Similar is the case of long tail keywords: the better a phrase describes what you are looking for, the higher the chances that you will find just the product or service you need. Visitors who end up on your site after typing in long-tail keyword phrases are likely to be just the people you are targeting.

4. Higher conversion rates

The people searching with long term keywords are serious buyers and they are looking for specific info, their search normally converts better. Therefore, investing in long-tail keywords is often a dead sure ROI (Return On Investment) and a winning “quality over quantity” strategy.

5.  Long-tails includes your head words

Long tail keywords already comprises the short keywords / head words which is also part of the search term keyed in by the visitor. For example “handmade paper bags online india” contains head words like ‘paper bags’ and ‘handmade paper bags’ in it. This way you are able to address 2 requirements in one shot.

6. Ideal for highly competitive niches

In some areas of business there is fierce competition. It is not easy to come on the top pages of Google SERP’s. Yet you can strike a smart deal by adding long tail keywords in your posts or website. This way your chances for getting higher on the search terms are brighter.

For eg: if you own a small hotel/ lodge in Hyderabad. There are plenty of lodges and hotels in the area and it will not be easy to trace you out. Forget the ranking, just look at how you can restrict the search by optimizing keywords to your benefit.

hotel near hyderabad airport : 1,88,00,000 results in Google(nearly half a billion)
budget hotel near hyderabad airport shamshabad  :  4,12,000 results in Google

It doesn’t sound different but definitely the results look significant.

7. Long-tails beat personalization

These days results are getting more personalized, and custom tailored to a particular user’s geographical location, age, sex, interests, etc. Search results are based on locality of the user. Long-tail keywords can help you optimize your website for different categories of users, since long-tails are more specific. For eg: you can have a separate landing page for ‘handmade paper bags’ or ‘designer paper bags’. In short to minimize the negative effect personalization may have on your SEO, use more long-tail search terms for your SEO campaign

8. Perfect for PPC campaign

Most Internet marketers agree that PPC (Pay Per Click) advertising should be mostly long-tail. Basic reason: In PPC, you pay each time someone clicks on your ad. If you bid on non-specific, very general search terms you’ll have lower click-through rates and lower conversions. You will be wasting a lot of money on ill-targeted traffic. But, if you bid on more specific phrases i.e long tail keywords that better describe what you sell or offer, you are likely to attract just the right visitors to your site, and your PPC campaign will pay off sooner

9. Pick Ideas from Google Analytics

You will get ideas for long-tail keyword ideas straight from Google Analytics or any other Web analytics tool you are using. Besides, in Google Analytics you already see how many people came to your site by looking up a particular term, whether they converted or not – all that stuff. You will now agree that is another reason to put long-tails on your keyword list!

10. Simple and Easier to optimize

It is much more easy to conduct on-page optimization if you are including long-tail keywords. This is because, first of all, you will not require so many of them on the page. Second, a couple of long-tails look more natural in your website than do numerous short-tail terms. This provides a better user experience, and, again, helps conversions.

Hope these reasons will make you re-think and optimize your site for long-tail keywords. The mistake some SEO starters make is they just overlook long-tail search terms altogether, and miss out on some really great SEO opportunities. But, for sure, this will not happen to you, since now you know where the power of the long-tail keyword and the impact it can create in business blogging.

Related reading:

How to Increase Pageviews and Reduce Bounce Rate in WordPress
Tips to Use keywords to Rank High in Google Search Results
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Tips to Increase Your Page Views and Get More Blog Traffic