Posts Tagged ‘keyword phrase’
You must have thought of various ways to get more traffic to your Blog website. More traffic =more views=more revenue. In simple words you are looking out for various approaches to build traffic to your blog website. Here is one great strategy that will bring quality visitors to your website adding value to your business- usage of Long tail keywords.
What are Long tail Keywords?
Long tail keywords are a type of keyword phrase that has at least three, and at times as many as five words in the phrase. Long tail keywords are used when you want to refine search terms and give specific information to the searcher. These keywords are highly specific, and attract less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords. Long tail keywords can also be used by publishers and visitors in different ways to benefit their business.
Likewise visitors are on the search for specific info and they type in long search terms to get closer to the topic they are searching for. Long tail keywords are less popular than short tail keywords also referred to as ‘Head words’. For eg: if you are looking for the generic term “paper bags”, you will have a large number of bidding websites and if you type in specific words “handmade paper bags online india” you will come across fewer sites and your search becomes easy.
10 Reasons to Use Long tail Keywords and Get More Traffic to your Blog website
New bloggers are not familiar with the concept of long-tail keywords and do not realize the immense potential these keywords can do to your Blog website. Long tail keywords is not complicated and the biggest advantage is that long-tail keywords benefit SEO too.
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Less competition
Let us check the following key phrases:
paper bags online 4,79,00,000 results found on Google
handmade paper bags 39,00,000 results found on Google
handmade paper bags online 31,70,000 results found on Google
handmade paper bags online india 12,50,000 results found on Google
This is a clear indication that longer search terms gives fewer sites to match i.e less competitive
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Significant traffic
One long tail key word may not make all the difference by bringing tons of traffic and visitors to you website. However, long tail keywords are advantageous and can work miracles. You will get specific and important customers that will profit your business.
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Better targeted traffic
Long tail keywords help to describe your requirement better. Foe g: when you describe a missing person you give as many details as possible such that identification will be easy. Similar is the case of long tail keywords: the better a phrase describes what you are looking for, the higher the chances that you will find just the product or service you need. Visitors who end up on your site after typing in long-tail keyword phrases are likely to be just the people you are targeting.
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Higher conversion rates
The people searching with long term keywords are serious buyers and they are looking for specific info, their search normally converts better. Therefore, investing in long-tail keywords is often a dead sure ROI (Return On Investment) and a winning “quality over quantity” strategy.
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Long-tails includes your head words
Long tail keywords already comprises the short keywords / head words which is also part of the search term keyed in by the visitor. For example “handmade paper bags online india” contains head words like ‘paper bags’ and ‘handmade paper bags’ in it. This way you are able to address 2 requirements in one shot.
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Ideal for highly competitive niches
In some areas of business there is fierce competition. It is not easy to come on the top pages of Google SERP’s. Yet you can strike a smart deal by adding long tail keywords in your posts or website. This way your chances for getting higher on the search terms are brighter.
For eg: if you own a small hotel/ lodge in Hyderabad. There are plenty of lodges and hotels in the area and it will not be easy to trace you out. Forget the ranking, just look at how you can restrict the search by optimizing keywords to your benefit.
hotel near hyderabad airport : 1,88,00,000 results in Google(nearly half a billion)
budget hotel near hyderabad airport shamshabad : 4,12,000 results in Google
It doesn’t sound different but definitely the results look significant.
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Long-tails beat personalization
These days results are getting more personalized, and custom tailored to a particular user’s geographical location, age, sex, interests, etc. Search results are based on locality of the user. Long-tail keywords can help you optimize your website for different categories of users, since long-tails are more specific. For eg: you can have a separate landing page for ‘handmade paper bags’ or ‘designer paper bags’. In short to minimize the negative effect personalization may have on your SEO, use more long-tail search terms for your SEO campaign
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Perfect for PPC campaign
Most Internet marketers agree that PPC (Pay Per Click) advertising should be mostly long-tail. Basic reason: In PPC, you pay each time someone clicks on your ad. If you bid on non-specific, very general search terms you’ll have lower click-through rates and lower conversions. You will be wasting a lot of money on ill-targeted traffic. But, if you bid on more specific phrases i.e long tail keywords that better describe what you sell or offer, you are likely to attract just the right visitors to your site, and your PPC campaign will pay off sooner
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Pick Ideas from Google Analytics
You will get ideas for long-tail keyword ideas straight from Google Analytics or any other Web analytics tool you are using. Besides, in Google Analytics you already see how many people came to your site by looking up a particular term, whether they converted or not – all that stuff. You will now agree that is another reason to put long-tails on your keyword list!
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Simple and Easier to optimize
It is much more easy to conduct on-page optimization if you are including long-tail keywords. This is because, first of all, you will not require so many of them on the page. Second, a couple of long-tails look more natural in your website than do numerous short-tail terms. This provides a better user experience, and, again, helps conversions.
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Hope these reasons will make you re-think and optimize your site for long-tail keywords. The mistake some SEO starters make is they just overlook long-tail search terms altogether, and miss out on some really great SEO opportunities. But, for sure, this will not happen to you, since now you know where the power of the long-tail keyword and the impact it can create in business blogging.
Related reading:
How to Increase Pageviews and Reduce Bounce Rate in WordPress
Tips to Use keywords to Rank High in Google Search Results
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Tips to Increase Your Page Views and Get More Blog Traffic
Lot of work is involved in getting high search engine rankings for your Blog website. Things will not happen overnight. A strategic approach is required to reap the benefits of applying SEO. You may be lacking time to complete all the formalities. Start in small ways to fulfill the basic formalities and develop your blog website and business. Get familiar with SEO for beginners on how to Optimize Your Blog Posts.
It is a common fact that updating fresh and quality content will keep loyal following, surely engage readers and attract links to your website. Regular commenting and interlinking of articles as mentioned in the previous posts will enable you rank higher in Search Engine rankings.
“How to Optimize Your Blog Posts”.
You need to focus on the 7 key areas of on-page SEO to improve Search Engine rankings. This has been proved to be beneficial time and again.
Conduct Keyword Research:
You need to conduct keyword research by typing the words in the search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Typing the words into a search box. Refer picture shown below.
You need to rank for the ‘right’ keywords that will boost your blog posts higher in search engine rankings. By conducting keyword research you will not only learn which terms and phrases to target with SEO, but will also learn more about the customer requirements.
You will be able to target the right kind of visitors to your blog website. When you conduct research for keyword you can predict the shifts in demand , the variations in market, you can respond to market conditions and produce products, update your services. These are the qualitative information the web searches are depending upon and they are actively seeking for. In the history of marketing, there has never been such a low hurdle to entry in understanding the motivations of consumers in virtually every niche.
Focus on Low-Competition Keyword phrases:
You need to focus on low competition keyword phrases. Do not target on highly competitive keyword with on-page optimization as it will not benefit for blog posts and blog website. You may be wondering how to identify the right keyword or keyphrase that are competitive.
We have given two key phrases for reference as used on this article. Type your keyword or keyphrase into the Google search using quotations for e.g: (“Conduct Keyword Research”) and then look for the number that appears below the search box.
Figure 1:
Figure 2:
If the number is big and over 75,000, you should avoid it as it is highly competitive. If the search number is smaller as indicating low competition in figure 2, it will be appropriate to include the keyword or keyphrase in your article and score a higher ranking.
Do not overstuff keywords in your blog posts. It is considered Black hat trick or strategy. Keyword stuffing is a wrong method since it is an attempt to manipulate search engine rank your blog post higher. Now filtering method has enabled Google to identify all black hat methods. 2 to 5 % keyword density is ideal for your article.
Choose One Keyword or Phrase, and then Write Your Blog posts
When you select a keyword or keyphrase with low competition, you need to attract traffic by writing a bog posts around that keyword / keyphrase. You need to ensure the article / blog posts is adding value and delivers quality to the reader. The higher the quality of the article ,it will stand a better chance in getting the attention of the search engines.
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Use Your Keyphrase In Your Post Title and Title Tags
Use the keyphrase in the title of your post and in your title tags. The single most important on-page SEO factor is the title tag. If you want a page to rank for a specific keyword phrase, make sure that phrase is in the title tag.
Also make sure the page you’re targeting is the most relevant page on your site for that keyword phrase. If that’s the case, including your keyword phrase in the title tag is natural. It benefits your audience by letting them know what information they will find on the page, and it clearly indicates to search engines what your page is about.
Repeat the Keyphrase in Your Blog posts.
Integrating your specific target keywords within the content of a page can certainly have an impact on page rankings because it’s a very strong signal that tells search engines what that page is about. However, there’s a very fine line between acceptable use and unacceptable overuse of keywords.
As a rule of thumb, try to include your keyphrase early on in your article or in a H2 tag. While this may not have a huge impact on your rankings, it will help show your readers that they’re reading the right piece of content.
Use the Keyphrase in your Meta Description tags
Using keywords in your meta description tags does not help you rank higher. Google has openly stated in 2009 that the keywords meta tags does not rate the blog posts higher. However, by including them and when people search on Google for a specific keyword, Google bolds the keyphrase in the search results. The final result is that this will encourage people to click on the search results even though it will not hep rank higher.
Include suitable Images Related to Your Keyphrase
The ideal way to include images is to check compatibility with the content. When you publish your articles, ensure that you find related images and use your keyphrase in the “Alt description” of your image. This is beneficial for two reasons: first, it helps search engines see that you’re trying to create a complete piece of content, and second, it’s great for accessibility.
For e.g when you are writing an article on “conduct keyword research” include the same keywords or key phrase in the image and alt text too.
The above seven key points on page SEO when applied to your blog posts will enable you to optimize your Blog posts. These were few valid points on SEO for Beginners. If you have experienced any other key factor do mention in the comments to help us reapply.
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