Google+ is the 2^nd largest social network in the world. Google+ plus can be used to increase traffic to your website. Before launching Google+ in June  2011, Google search traffic had a predictable pattern and only keywords, back links and quality contents was key criteria. Everything has changed after releasing Google+ and that’s why keywords and back links alone cannot improve page rank.  As Google algorithm has changed, you must have to participate on their site (Google+) if you want more traffic.

Google+ is a flawless integration of various Google services, such as Gmail, Google Profiles, Google Buzz  and Google Talk, as well as new features such as Circles, Sparks, Hangouts, and Huddles. Because of this integration, there is no need to create a dedicated Google+ account.

Google’s search engine is a powerful tool. ­Google Search engines uses automated programs called spiders or crawlers. You need to consider  Google Search engines as a web and not as an engine. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. Google is the most popular site for search results and you need to make your website stand on top of the results.

Create a great profile

You need to set up your profile. The visitors on your Google+ profile page will link up to you based on common interests. You can include a headshot of yourself in your profile.

If you are running a business, use appropriate keywords in your profile to describe your product or service, and create clickable links to your official websites or blogs. If you get more people to engage with you, or link directly to your profile, your profile links will become more valuable, due to your increased visibility.

Create a Google+ network

Add as many friends as you can from your other social networks, so that you do not have to start from scratch. Google+ cannot include Facebook contacts as it is a direct competitor. As an alternative download data and use in Google+, general opinion is that the format is not easy to import.

Add influencers in your circles because when they like any of your posts, it will spread to their own circles. Circles allow you to choose who you want to share your posting contents with. By default, Google+ will create the following circles for you: Family, Friends, Acquaintances, etc.

Just like how Facebook has ‘Groups’, Google + has ‘Communities’. Communities are one of the best place to interact with like-minded users who share a common interest. You can also create your own Communities in Google+, just like you can create your own Facebook Group.

If you want to attract more traffic and help your influential people to remain in your circles, you need to fill up your Google page with posts and then invite people to join circles.

Ways to attract your followers in various circles

Share your articles on Google +. You can increase traffic to your website using Google+. It is not necessary to use your own unique content all the time. When you share content that others have written, other people are more likely to share yours, too.

Strive hard to increase interesting and attractive posts in your page every day. You have to be active and regularly update to keep your followers glued to your page. You will lose the crowd of you are inactive as the visitors want the latest info.

The ideal time to posts is between 10 am and 2 pm on weekdays. Always keep in mind the target audience , their time zone  prior to publishing. Another reminder is keep unique stuff for weekends-Saturday and Sunday for getting better traffic.

The first sentence adds more value for an article mainly because the first line becomes part of title tag. Make sure to include your keywords in the first sentence of the post. Google+ gives more importance to the first sentence of the posts in Google search, this will help you improve your position in Google search.

You can edit your Google + posts, whenever you feel the need. Basic requirement will be when you are not receiving the right attention for your blog posts. Go ahead make the changes to match with current trends.

Google+ also has a hashtag feature to help you organize your post and also find posts by other users that also use them.

How to set up a Google+ page:

New website bloggers can create a Google+ page similar to creating a Facebook page. Google+ page acts like a blog where you can put related contents together and add new contents as per your choice and frequency. You can create any number of Google+ page, allocating each page for a specific target audience or purpose. When you link your Google+ page to your website you will get an increased recommendation in Google search .

Google+ offers two different versions of its badge :Google+ page and Google+ profile . Google+ profile allows people to find you easily on Google+ and add you to a circle directly from your website.

Tips to get indexed by Google:

Google will take some time to notice a new blog or a page on your website. But by sharing your new blog posts on Google+, Google will “index” them much more swiftly. Sharing your blog posts on Google+ is also a quick way to get them noticed and placed at the top of the Google search results.