Social media is an easy and inexpensive way to promote your Blog website and keep your customers talking about your business. It also means that social companies enable entrepreneurs running businesses to invite audiences to get to know its brand in a way that traditional forms of advertising cannot perform.

In order to reap benefits from  the powerful social media you need to include and balance a mixture of:

• Listening to your audience
• Sharing your relevant message
• Enabling others to share your relevant message

Here are some quick and easy tips for using some of the popular social networking sites-Facebook, Twitter, Google+, LinkedIn,YouTube and Pinterest which are capable of bringing enormous traffic to your website.

 Facebook

• You need to setup a business page on Facebook and post special offers. Maintain a monthly frequency for all those who will  “‘Like your page ”.
• Share images and testimonials of your customers on your facebook page that shows them using the product they purchased from your website.
• Market your website by running Facebook ads.

 Twitter

• Tweet interesting and unique facts about your business or products and provide a link to your product page on the website.
• Update your audience with short tips via twitter on how to use your products effectively.
• Use promoted tweets and twitter cards as inexpensive ways to advertise your products in Twitter.
• Tweet pictures and videos related to your business to get more visibility.

 Google+

• You need to create circles for your customers, vendors in your personal profile.
• Post interesting content and encourage feedback or comments. Content may include blog posts, interesting articles, product reviews, announcements about special promotions and other exclusive offers.
• Launch a Google+ profile for your business, and start a Google+ community on the topics related to your business. Regularly post information in both the community and your Google+ business profile to keep followers interested.

 LinkedIn

• After you create a LinkedIn profile, add links to your website. Update your profile with new links, product reviews or any unique information such that this information appears to all the people in your network.
• Join LinkedIn groups that are popular and frequently post questions or comments related to the products or services you offer.
• You can include brochures, PDFs, SlideShare and PowerPoint presentations, and videos to your profile under the Summary section to provide interesting content that anyone viewing your profile can download or share.

 YouTube

• Create a YouTube channel for your Online business. Frequently add fun and useful videos and also encourage customers to view and share your videos to others.
• Launch a video contest. You can conduct a contest for maximum votes received for the videos contributed by your customers.
• On a weekly basis post a short 2 mins video of yourself offering tips of the products you intend to sell on your Blog website.
• Encourage and invite your customers to submit video testimonials and post them on your YouTube channel.

 Pinterest

• Create and setup a Pinterest profile for your business, creating one or more Pinterest boards with themes related to your business and products.
• Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest.
• Include a short text description to provide additional information and interest, when you pin an image to a board in Pinterest,
• Hold a pinning contest on your website by encouraging customers to pin an image of one of your products to their Pinterest boards. Offer attractive prizes for the individuals with most re-pins.

If you have not yet initiated your website promotion, do not further waste time. Create accounts in social networking sites and get going. Remember if you want to reach your customers and stay competitive you need to promote your business with social media in the current world of competition.

Your competitors may be already using social media for promoting their business. Social media is a valuable tool for small businesses, therefore take a leap and excel in the business you initiated putting in lots of effort.

Related reading:

Make Money with Affiliate Programs in your leisure time
9 Reasons to take your Offline Business Online
Top 5 Benefits of Using Google Analytics For your Business
Is it the right time to start a Business website or Blog in India?
Top 10 ways to Increase Traffic to your Blog Website with Facebook

Tags: popular social networking sites, promote business using social media, promote business with social media, promote your business, use social media for business promotion, website promotion