It is important for your website to be found by Search engines and human visitors. For that you need to use top keywords, assign correct categories, label right tags for each posts to enable organize the content on your Blog website. Newbies may be confused to understand the difference between Tags and Keywords and their relevance for the search engines.

Let us understand the difference between Tag and Keywords in a Blog website:

Before we proceed you need to get a briefing on the categories too.

Categories: Categories are used to organize posts based on subject. Categories provide an useful way to group related posts together, and to quickly tell readers what a post is about. Categories also make it easier for people to find your content.

Tags: Tags are similar to categories, but are used to describe the post in more detail and are optional. Tags provide a useful way to group related posts together and to quickly tell readers what a post is about. Tags also make it easier for people to find your content.

Keywords: keywords are terms that are used repeatedly in the content of a post. Keyword is included in the title, tag, meta description too. Unlike tags and categories, keywords are not entered into a separate column or field when creating an article, infact the keywords are integrated into the blog posts itself.

What are Tags?

Tags are labels that are used to categorize the posts on your Blog website. For example if your blog’s niche is about “healthy eating”, you can have a tag for ‘healthy diet’, ‘diet and exercise, etc. For all posts about healthy diet and associated recipes you would assign the same tag. For posts related to calories and exercise regime you will assign the ‘diet and exercise’ tag.

The more organized you are with your tags, you will get more readers to your blog website in search of that keyword they had been searching. Using long tags i.e a combination of words will make your blog posts remote and less important for the search engine to index.

Use broader tags for your posts than the regular length ones. You can have many articles linking to that particular tag by keeping it broad. It is not right to use multi versions of the same tag words. If you use the same words in a tag in a different version eg: exercise and nutrition, adding plurals, variations in the word eg nutritious ,capital letters, etc. will assign the tag as a new one.

Tags are more like onsite filters. You use 4-5 tags per blog post to help describe the key subjects/ topics within the post. They could be thought of as keywords but the intent here is to make these generic enough they can be used again and again.

What are Keywords?

Keywords are used by search engines to identify what your blog and your blog articles are about. A Search engine knows what terms are highly searched by users, and looks for those words and phrases on web pages.

The search engine uses this information with other complicated logarithms to assign a particular blog or website a page rank. This is where “search engine optimization” comes in. If you optimize an article on your blog with a particular keyword, the search engine will be able to pick up it and will hopefully assign your article a decent page rank for that particular keyword.

To summarize, this actually helps visitors searching for the keyword to land on your blog website and find your article. This can happen because the search engine has determined that your article is a good resource for that particular keyword or search term as per ranking assigned. This is not the only way Search engine assigns Page rank for your Blog website but this is a key factor.

Keywords have SEO value and are typically the META Keywords hidden from the user but readable by them if they view source for any page. These are read by the search engines to help rank the page they are used on.

Why is Keyword Research critical for your Blog website?

For any blog website to run successfully with huge traffic you need to abide by the guidelines set in the blogosphere. You should not add keywords on your own i.e keywords that are not associated to the article. You need to choose keywords that are related to your blog’s niche that people are looking out for. There are plenty of Keyword tools by which you can identify different search terms and find the highest searches for each term.

You can then include these search term phrases skillfully into your article and improve on optimizing your Blog website.

By using highly searched keywords for your tags, you not only increase your blog’s overall SEO, you also increase the user’s experience on your blog website. Your blog posts will be well categorized for highly searched terms and phrases, making your blog easy to use and navigate through.

This was a brief on the difference between Tags and Keywords which are the key for any blog.

Tags: difference of tags and keywords, highly searched keywords, keyword research, keyword tool, keywords, search engines, Tags and Categories