Archive for December 2014 | Monthly archive page
Role of Google Search Engine in Blogging
Google’s search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to misuse the system.
For your understanding let me explain briefly in words- Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What actually sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
A Web page’s PageRank depends on the following factors:
The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance.
What does SERP mean?
Most of the Bloggers are not familiar to technical SEO terms and Search Engine Result Page [SERP] is one such word. A search engine results page shows the results returned by any search engine in response to a users keyword query.
The entire suggested lists have a title and description with web address information. Readers can choose the relevant links based on the impact from the Meta description which is written by the website owners.
What is Result Pages?
Normally Google shows 10 pages result while searching the topic. The result pages purely come from the SEO websites and Google Adwords advertisers. The top green color recommendations are suggested by Google and these references happen due to paid search concept that means Google Adwords program. The Organic search results are followed by the paid search. You can understand better by going through the next paragraphs.
What is Organic Search?
A Search engine’s results comes from the traffic. Traffic means the number of page views or impressions. At the same time how the particular page was involved into web traffic is a key. Consider one example, you are a person to search a keyword in any one of the search engine like Google, Yahoo or Bing. When you search one keyword and get the result pages immediately from the search engines. In the first page you can see top 10 page referrals from the search engines. These websites are displayed from what basis? The answer is web traffic. Mostly viewed pages and very good informative websites load on top of the results page. This is called Organic Search.
What is Paid Search?
Google also runs a paid program called Google Adwords. Through this program website users can sign up with Google Adword program and set money for boosting a particular article / keyword. This way your website links in the top of the SERP even if it doesn’t have traffic. This way you can promote your website or blog easily. Paid SERP listings are nothing but advertisements, or sponsored links, included by search engines in their search results. Website owners pay search engines to have their web pages listed here. However, this service is different from pay per click, which refers to the advertisements placed on websites.
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The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will be. If you attract the attention of sites with a high PageRank score, your score will grow faster.
Related reading:
How to Increase Pageviews and Reduce Bounce Rate in WordPress
Tips to Use keywords to Rank High in Google Search Results
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Tips to Increase Your Page Views and Get More Blog Traffic
You must have thought of various ways to get more traffic to your Blog website. More traffic =more views=more revenue. In simple words you are looking out for various approaches to build traffic to your blog website. Here is one great strategy that will bring quality visitors to your website adding value to your business- usage of Long tail keywords.
What are Long tail Keywords?
Long tail keywords are a type of keyword phrase that has at least three, and at times as many as five words in the phrase. Long tail keywords are used when you want to refine search terms and give specific information to the searcher. These keywords are highly specific, and attract less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords. Long tail keywords can also be used by publishers and visitors in different ways to benefit their business.
Likewise visitors are on the search for specific info and they type in long search terms to get closer to the topic they are searching for. Long tail keywords are less popular than short tail keywords also referred to as ‘Head words’. For eg: if you are looking for the generic term “paper bags”, you will have a large number of bidding websites and if you type in specific words “handmade paper bags online india” you will come across fewer sites and your search becomes easy.
10 Reasons to Use Long tail Keywords and Get More Traffic to your Blog website
New bloggers are not familiar with the concept of long-tail keywords and do not realize the immense potential these keywords can do to your Blog website. Long tail keywords is not complicated and the biggest advantage is that long-tail keywords benefit SEO too.
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Less competition
Let us check the following key phrases:
paper bags online 4,79,00,000 results found on Google
handmade paper bags 39,00,000 results found on Google
handmade paper bags online 31,70,000 results found on Google
handmade paper bags online india 12,50,000 results found on Google
This is a clear indication that longer search terms gives fewer sites to match i.e less competitive
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Significant traffic
One long tail key word may not make all the difference by bringing tons of traffic and visitors to you website. However, long tail keywords are advantageous and can work miracles. You will get specific and important customers that will profit your business.
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Better targeted traffic
Long tail keywords help to describe your requirement better. Foe g: when you describe a missing person you give as many details as possible such that identification will be easy. Similar is the case of long tail keywords: the better a phrase describes what you are looking for, the higher the chances that you will find just the product or service you need. Visitors who end up on your site after typing in long-tail keyword phrases are likely to be just the people you are targeting.
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Higher conversion rates
The people searching with long term keywords are serious buyers and they are looking for specific info, their search normally converts better. Therefore, investing in long-tail keywords is often a dead sure ROI (Return On Investment) and a winning “quality over quantity” strategy.
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Long-tails includes your head words
Long tail keywords already comprises the short keywords / head words which is also part of the search term keyed in by the visitor. For example “handmade paper bags online india” contains head words like ‘paper bags’ and ‘handmade paper bags’ in it. This way you are able to address 2 requirements in one shot.
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Ideal for highly competitive niches
In some areas of business there is fierce competition. It is not easy to come on the top pages of Google SERP’s. Yet you can strike a smart deal by adding long tail keywords in your posts or website. This way your chances for getting higher on the search terms are brighter.
For eg: if you own a small hotel/ lodge in Hyderabad. There are plenty of lodges and hotels in the area and it will not be easy to trace you out. Forget the ranking, just look at how you can restrict the search by optimizing keywords to your benefit.
hotel near hyderabad airport : 1,88,00,000 results in Google(nearly half a billion)
budget hotel near hyderabad airport shamshabad : 4,12,000 results in Google
It doesn’t sound different but definitely the results look significant.
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Long-tails beat personalization
These days results are getting more personalized, and custom tailored to a particular user’s geographical location, age, sex, interests, etc. Search results are based on locality of the user. Long-tail keywords can help you optimize your website for different categories of users, since long-tails are more specific. For eg: you can have a separate landing page for ‘handmade paper bags’ or ‘designer paper bags’. In short to minimize the negative effect personalization may have on your SEO, use more long-tail search terms for your SEO campaign
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Perfect for PPC campaign
Most Internet marketers agree that PPC (Pay Per Click) advertising should be mostly long-tail. Basic reason: In PPC, you pay each time someone clicks on your ad. If you bid on non-specific, very general search terms you’ll have lower click-through rates and lower conversions. You will be wasting a lot of money on ill-targeted traffic. But, if you bid on more specific phrases i.e long tail keywords that better describe what you sell or offer, you are likely to attract just the right visitors to your site, and your PPC campaign will pay off sooner
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Pick Ideas from Google Analytics
You will get ideas for long-tail keyword ideas straight from Google Analytics or any other Web analytics tool you are using. Besides, in Google Analytics you already see how many people came to your site by looking up a particular term, whether they converted or not – all that stuff. You will now agree that is another reason to put long-tails on your keyword list!
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Simple and Easier to optimize
It is much more easy to conduct on-page optimization if you are including long-tail keywords. This is because, first of all, you will not require so many of them on the page. Second, a couple of long-tails look more natural in your website than do numerous short-tail terms. This provides a better user experience, and, again, helps conversions.
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Hope these reasons will make you re-think and optimize your site for long-tail keywords. The mistake some SEO starters make is they just overlook long-tail search terms altogether, and miss out on some really great SEO opportunities. But, for sure, this will not happen to you, since now you know where the power of the long-tail keyword and the impact it can create in business blogging.
Related reading:
How to Increase Pageviews and Reduce Bounce Rate in WordPress
Tips to Use keywords to Rank High in Google Search Results
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Tips to Increase Your Page Views and Get More Blog Traffic
Blogging is in great demand these days. Every business website has initiated blogging to bring more traffic to their websites.
Every blogger will want more traffic and visitors in their website. Yes, major reason being having a high number of page views means popularity and you can make money with advertising.
This article will brief you on the tips to Increase your page views and get more Blog traffic.
What are Page views?
Page views are considered as the hits which your own page or blog will receive once visited by the users. Higher the visitors view your posts; more will be the increment in your page views. Infact more Page Views means more traffic on your blog and on the whole on your website.
Stages of Effective Blogging
Unique and Effective Content
Every one is aware that “Content is King”. For new bloggers the content in a new website may look small. Keep visiting other sites and identify the problems. You can write articles resolving their problems. Content that solves problems is always in demand. Look at the number of self-help forums and blogs that are very successful.
Value Community
Successful people value their communities. A community is where people share and contribute: ideas; values; skills and beliefs. Business websites rely on their communities and networks to keep their business going. Serving your community is the most empowering way of becoming successful. The more value you add to your contribution and community – the stronger your blog will become.
Lower your Bounce rate
A low bounce rate is a sign of a good blog. The goal of the website is to attain visitors interest. A good bounce rate is about 25%-30%. Improve the look of the Homepage like the front page of a magazine. It should be simple and effective. Include relevant articles and use features like Facebook like box and Like button to bring more visitors to your website.
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Reason to visit your Blog website
People will visit your Blog website only if their needs are met i.e you are able to give information that is going to help them. The search feature is met with appropriate content.Focus on the reader’s requirements.
How to increase your Page views?
Create Unique Content
The content should be unique and informative similar to a pillar of a building. This will keep your Blog website going strong. Ensure the article is of 1000 words, with great value. This link will be worthy the search.
The content should be SEO optimized using keywords, catchy title.
Interlink your posts
Good referencing is an excellent method of obtaining more page views. When you create a new article, review your previous articles and identify which content is similar, try to interlink your content together and provide resource for the readers visiting your website.
Remember Google loves natural linking. Avoid applying too many links in your article, maintain a balance when interlinking posts.
Click a list post of relevant articles
This is an easy method to collate a variety of articles that you feel are relevant to your reader. List posts also provide opportunities for your readers to click through further on your blog. The biggest advantage is that you can list and highlight the best of your articles.
Addition of Sitemap
A Sitemap is the index of your website. Google loves Sitemaps too because it is ready made information for the search engines to crawl your content faster and it’s a win-win situation for everyone.
Usage of relevant Categories
Relevant categories will provide clarity for the readers and you also. You must focus on making a streamline blog where articles can be linked. Categories are excellent for readers, because they can search for relevant criteria in one area. It is similar to filing activity , the blog provides usability for the reader.
Give away free things
To attract your readers you need to contribute. Create something for free. You need not even expect an email back from the user.If you are a new blogger and not popular in the blogosphere, make your presence felt by offering free ebooks ,free downloads . With the right website promotion you can come into the limelight. You will get noticed if the ebook is well written.
An eBook doesn’t require any hardcore design skills. This can be easily created in Microsoft Word. Creating a successful reputation takes time to build. Giving anyway some freebies is a great way to promote your blog and traffic.
End with related articles
You’ve created an excellent post. You could keep the reader engaged and probably left a comment. You’ll always find that some readers want to know more about a certain subject. Help is at hand. Install the Yet Another Related Posts Plugin for WordPress – this handy plugin displays relevant links at the bottom of your article.
Also display your Popular articles in the sidebar or as sliding images to attract the readers and tempt them to click on the article(s).
Create an FAQ page and a glossary page
Create information that educates your readers. Do try to interlink those jargon terms to a glossary.
Some readers won’t be familiar with terms like: PHP, conversion rate, bounce rate, SEO, Google Page Rank or PPC. A glossary can be an easy method to educate your readers.
Use Excerpts
Create excerpts for your articles such that your article grabs the attention of the reader with adequate keywords and meaningful content.
Usability is vital for a successful blog and to generate page views. Check your Stat data or Google analytics and track the number of visitors in your website. It does not matter how many changes you are bringing to your articles as long as your blog website is gaining popularity and surfacing higher during Google search. Apply all the above techniques to your blog and check out the difference it makes and the overall impact
Hope, this article will help you and give you a clear idea to create a successful blog post. Keep sharing this post and let bloggers grow successfully. Feel free to share your comments below. I will appreciate your feedback.
Related reading:
How to Increase Pageviews and Reduce Bounce Rate in WordPress
Increase Traffic to your Website using Google+
Top 10 ways to Increase Traffic to your Blog Website with Facebook
SEO – Optimize Post Titles to Get High Traffic
Posting Often Increases Traffic to your Blog website?
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