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Is it the right time to start an Online businessIndia is a fast developing country with 150 million Internet users, India now has 3rd largest Internet population in the world after China (at 575m) and the US (at 275m). However, the Internet penetration in India remains at 12 per cent and the low penetration means that India presents unmatchable growth opportunity for the Internet sector in coming years. In our view, India will likely see golden period of the Internet sector between 2013 to 2018 with incredible growth opportunity and secular growth adoption for E-Commerce, Online web content i.e Blogs, Internet advertising, social media and services related. We expect India to add 30 million new Internet users in 2013 and total Internet population to touch 180mm. This implies a 20% growth in the Internet population.

Mobile Internet users to touch 100M.
India has nearly 950 million mobile subscribers and close to 50 million or under 6 per cent of these mobile subscribers access Internet via mobile handsets. We estimate that in 2013 the mobile Internet penetration will go up from close to 6 per cent to 10 per cent and India could double its mobile Internet population in 2013 at 100 million estimated mobile Internet users by end of 2013.

Internet usage will likely grow faster for female and from home.
We believe that in 2013, Internet usage will grow much faster for female and from home access. This acceleration will likely happen due to overall Internet adoption moving to masses.

E-Commerce will likely touch $900M in 2013.
As per our estimates, in 2012 India E-Commerce reached $550 million in gross revenue (exc. Online travel and online classifieds) and we expect E-Commerce to touch $900 million in gross revenue by end of 2013.

Internet advertising will be the fastest growing sub-sector of the India Internet.
As per our estimates, India Internet advertising generated $300 million in revenue in 2012 and can double in 2013 to reach $600 million. We believe that lots of Internet advertising growth will come due to the rise in social media, mobile Internet, and non-search and content driven online ad formats such as lead generation, affiliate marketing, and email marketing etc.

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As an Individual, can I make money out of it without big investment?

Yes, This is the right time to start an online business which is mainly making money from growing E-commerce and Internet advertising. At 150 million total Internet users, 80% of them search for information. So it is better to start a website which is sharing information.
Owning a Blog website is one of the easy and effective ways to penetrate into this market without much investment. There is an ever-increasing number of people mainly the youngsters making money over a blog website at a part-time to full-time level —however the number is small.

What is a Blog Website?
right time to start an online business in IndiaIn simple terms, a blog is a simple information sharing website, where you write posts on an ongoing basis. New posts shows up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email or share on social media websites.

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How do I get a Blog Website?
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Courtesy: Article – 2013 India Internet Outlook by Mr. Sandeep Agrawal dated Feb 01’2013 in techcircle.vccircle.com





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