What can Blog Tags do for your SEO?

Aug
2014

At times bloggers ignore the power of tags in a blog post, the importance for tagging needs to be addressed. Let us in detail understand what are Blog tags and what they can do for SEO.

What are Blog tags?

A blog tag is a phrase that best describes your post. If you have a blog attached to your website, it’s important to remember to add tags to the article with important keywords. Make sure these are also mentioned in the posted article itself.

Blog Tags vs Keywords

Are Blog tags the same as Keywords. The answer to this partly ‘yes’ and partly ‘no’. It’s good to get into practice of doing a quick keyword research before you get into writing any blog post . This way you’ll know exactly the kind of content you need to serve to your readers that will also have a chance to show up in Google search.

Your tags could be the same as your keywords, but you can dig much deeper with your tags whereas you are limited with your post keywords to whatever feels natural to the reader.

When you include ‘tag’ for a blog post, you are actually creating additional pages on your blog, pages that are indexable and rankable.

Blog Tags vs Categories

Are Blog tags the same as Categories. Yes, they both support organizing the content in your blog website. However, categories should be much more general in nature than tags.

Let’s say you have a Recipe blog. Your possible categories could be “Snacks”, “Desserts”, “Healthy recipes”, etc. For each of your category, WordPress will create a separate page that could be ranked by search engines – just like with tags.

Categories help your posts get found within a website while the tags help your post get found on the search engines. The good thing is that you will only have to type your tags once. Once they are in the system, it just a matter typing a few letters before it pops up.

Should you spend time in using tags?

There was a notion earlier that duplicate content is not syndicating the same article to several directories. Duplicate content happens when Google finds different paths to the same content on your site.

For instance, the same post on your blog can be accessed via the main post page, category, archives – by month, day, year, whatever, etc. We, the readers, understand that it’s still the same article and have no problem finding it different ways.

However, to the search engines that’s the definition of the duplicate content.

What Are the Benefits of Using Blog Tags?

As previously mentioned, when you use tags, you instantly create new pages for your blog that are fully indexable, searchable, and rankable. In other words, you create additional content that can bring search engine visitors.

The magic really happens when you start using the same tags over and over again. This way, you start sending more and more link juice to the tag pages, thus potentially increase their importance as far as search engines are concerned and hopefully get them ranked higher.

Let me also remind you that all of this happens behind the scenes without you really being aware of. All you need to do is to add proper tags to each post.

Tips to get maximum results from Tags usage

Research your tags like you would any keyword. What’s the point of ranking on search engines for something no one is searching for?
Use the same tags consistently.

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Proper tagging can be a smart way to get more quality content in front of the search engines.

Please remember to use them wisely and in less numbers too. There is absolutely no need to trash your blog with a bunch of useless tag pages that will never be searched for.

Recommended limit is 8-10 per post.

Not that this is a rule of any kind – no such thing, but it gives me a manageable number of tags that I use over and over again for different posts to build up my internal links to those pages, thus creating a better possibility of ranking them.

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