Internal links are the links on your blog website which are referring to some content or articles on your blog. Internal linking is very important in blogging as it will help you getting an increase in traffic, page views and page rank. Google calculates the page rank of every blog and internal linking plays a vital role in this.

Every blogger is inclined to increase the quality and readership of their blogs and internal linking will surely help you in that. In order to drive traffic to all your articles and rank every page on your site on your blog, you must work on a strategy to get proper link juice to all your pages. That’s where internal links come in to action.

Why SEO is important:

SEO is the key for the success of every Blog website.  Better SEO will make your Blog/website viral in the search result and you will be gifted free organic traffic by Search Engines. A blog following SEO requirements will be listed top on the search results by the search engine. You may be familiar on how you refer data from the top 2 pages of Google in the search results. People always prefer top results. Therefore it becomes important to follow SEO for your Blog and target the top pages  in search results.

Benefits of using Internal linking

If you place proper internal links throughout your blog and within your articles, then all your articles in your blog website will get proper link juice. You can become familiar with the benefits of internal linking.

Increases Pageviews and decreases bounce rate

When you link your old articles to the new ones, your old articles are read and they are revisited. Ensure the content  is relevant to the article. People who are new to your website will get a feel of the quality of articles in your website. This will increase the page views count.

Bounce rate is calculated as the percentage of one page view visits on your blog.  Higher bounce rate is bad for your Blog website. High bounce rate indicates that your website is not providing the content the readers want. By using internal links you can decrease the bounce rate as the reader is forced to read useful info in your Blog website.

Few watch outs in internal linking to reap the maximum benefits.

• Always link to the relevant internal links
• Usage of keywords that are related to your blog for anchor tag text.
• Minimize including too many internal links in a blog posts. It becomes annoying and the reader may skip off the links.
• Avoid linking the same doc always in internal linking. Spread your outreach of linking.

Increase Page Rank:

Page rank is provided by Google to every blog which depended upon backlinks and internal links .When internal linking is done for a particular blog, you allow the flow of link juice from your pages / posts to the external hyper links. When you provide quality internal links in your blog posts you end up linking juice within your blog. Link juice is a major factor affecting Google Page rank and you will surely accomplish a higher page rank with appropriate internal linking.

Better Crawling and Indexing of Your Site

You may be aware that search engines crawl the blog website for identifying new content. Internal linking will increase the crawl rate of your blog which is ideal for SEO optimization. They know that you are providing further data to enrich the reader. After spiders crawl the websites for the content that is available, your website will be indexed in the search engines. Internal linking will provide smooth flow, easy navigation and help search engines index your blog.

Internal links are more user friendly – Anchor texts

Providing Internal linking helps users to easily navigate within your blog website. By using proper anchor texts in your content you can show and send them to the most relevant pages that they are interested in. You can point relevant articles as per content demand with correct anchor text. So if you’re writing an article about ‘advantages of readymade websites‘ you can point your user from there to related “categories and tags” by using internal links.

As it’s already mentioned above using proper anchor texts helps user to find more useful and related content in your site. This helps in increasing your site conversion rate. New visitors find it useful and can easily know your site structure and site links

Increase Impressions:

Impression is the term which is important for the ads providers who pay you a certain amount for CPM, which means cost per mille or per thousand impressions. So you can increase your revenue with internal linking. Page views and impressions are close related terms but in internet marketing there is a great difference between these two. With increased page views you will surely increase your page impressions.

If you place proper internal links throughout your blog and within your articles, then all your articles in your blog website will get proper link juice .

Both internal and external links should be equally given importance in SEO. External links are off page factor (backlinks) which gets you an authority from external source. While internal links helps in passing the link juice equally to other pages within your site.

Hope this article has shared info on the importance of internal linking and the benefits of internal linking in SEO. Share your opinion in the comments. Get going in internal linking in your blog website.

Tags: benefits of Internal linking, decrease bounce rate, increase page views, increase pagerank, increase revenue with internal linking, indexing site by search engines