Basic SEO Tips and Tricks 2014

Jul
2014

Search Engine Optimization is a vast subject, today I’m going to share the basic SEO tips and tricks that will help your website rank higher in Search Engine Results Page (SERP).

It can be tough in the first few weeks and months for beginners who want to learn SEO. There’s a lot of new terminology to memorize ,lots of outdated information existing in the Internet and the competition is getting fiercer by the day. But the good news is that,”Every SEO expert today was a beginner at some point in the past” and they reached Expert Level status only with constant focus on improving their SEO techniques. No one is born with SEO knowledge, it doesn’t “come naturally” to anyone since SEO itself was invented years after each of us was born.

Tips and strategies for Keyword Analysis

Google Keyword Planner- Google Keyword Planner is a free SEO tool that helps to find out the Keywords search volume and relative Keyword ideas for you

Less Competitive Keyword with high Search Volume – This requirement is crucial part of SEO because if you find out less competitive Keywords then you can get high search visitors. Identify less competitive Keywords

Choose Key Phrases – Rather than selecting a single Keyword there is better chance to ranking more than one keyword if you chose Key Phrases. So select Key phrases that works better compared to single keyword

Tips and Techniques to Improve On-page Optimization

Interesting and Descriptive article – You can attract readers with short and interesting content. People are not having much time to spend and prefer interesting facts.

Quality of the Content – Do not ever copy paste content from other websites. That will not benefit you as you will not get traffic for duplicate content. Bring in some uniqueness in the article. Avoid Keyword stuffing and other Black-hat SEO tricks.

Short and Sweet Title – The title must be catchy and relative to the content. Key phrase Keywords must be present in the Title. Restrict title length between 40 to 65 characters.

Include Meta Description – The Meta Description should consists of 160 characters and that should be a summary of the article you plan to post. This will help quick identification for the Search Engine and also display in the Search Engines Results Page.

Optimal Keyword Density Ratio – Ensure the Keyword Density in the article is within limit, otherwise you will get Google Algorithm penalties.

SEO Friendly URL – URL of the article must be meaningful and corresponding to the content. Search Engine will highlight the URL Keywords / keyword phrases as it is boosting signal for the SEO.

Keyword in First Paragraph – Include the Keywords in First Paragraph such that Search Engines will identify the content describing the Title.

Use of Headings – Use proper heading tags H1, H2, etc… It will make readability easier ,the presentation will be good making the reader identify the importance.

Focusing Keywords – Highlight the Keyword with strong or <em> tag. This will increase the visibility of the point you are making in the article and also want to reader to be able to recognize the importance in the article.

Image Optimization – An image is better than thousand words. Make sure to include an image that will speak volumes about the article. Optimize image using proper Alt Tags.

Tips and tricks to improve Off-Page SEO

Use of Social Media – Use of Social Media will enable get high traffic for your website. Be active and consistent in social media and keep your readers engaged with more information. Traffic signal is also important factor in SEO so use the social media to get traffic.

Quality Link Building – Quality of backlink matters. Do not hurry for building links quickly. Make sure your articles are good and interesting and the backlink will automatically build. Place proper comments on other articles and you are sure to build links for your website.

Useful SEO tip in 2014

SEO Check Up – Conduct SEO Check Up for your website using different tools available in the Internet . Work on fixing the gaps identified by the SEO tool and improve the SEO Score to get a better rank in SERP.

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There is a lot of competition around us. For best survival you need to sharpen your skills and improve the website.. Follow the tips and tricks and you will observe a massive change.

The bottom line is that you need to post regularly. No slacking down. It is just like the knife used at your homes. To get better output and speed we sharpen the knife and keep it ever ready.

Hope the Basic SEO Tips and Tricks will help to boost your Alexa rank and Google SERP in 2014.